SEO considerations must be made for Criminal and Immigration court bound clients that speak a foreign language. Searches happen in Spanish, too.
Landscape of search
Amount of foreign born population in the United States in 2016 according to PEW Hispanic.
Spanish Speaking Client Searches
Why considering the spanish speaking population in SEO may be important
- The Spanish-speaking reside here.
Keywords and Spanish-speaking searchers
Google Trends Vizualization for spanish words (Illinois) show searches for abogados and another term which historically, outside of search, has led to the use of "unauthorized consultants." For example, notario, is not a lawyer.
Other SEO-related considerations
- Top results may lead to overseas results and even advice.
- Confusion over the correct translation among searches (that which is meaningful, beyond literal) is an unaddressed barrier to legal services