If you work with clients in Criminal and Immigration court, it is likely that many of your clients will search for your services in a foriegn language. Many of these searches will be conducted in Spanish.
Landscape of search
Amount of foreign born population in the United States in 2016 according to PEW Hispanic.
Spanish Speaking Client Searches
Why considering the spanish speaking population in SEO may be important
- The Spanish-speaking reside here.
Keywords and Spanish-speaking searchers
Google Trends Visualization for spanish words (Illinois) show searches for "abogados" and another term which historically, outside of search, has led to the use of "unauthorized consultants." For example, notario, is not a lawyer.
Other SEO-related considerations
- Top results may lead to overseas results and even advice.
- Confusion over the correct translation among searches (that which is meaningful, beyond literal) is potentially a barrier to legal services